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Tag Archives: Is Authenticity in the Eye of the Beholder

Home » Posts Tagged "Is Authenticity in the Eye of the Beholder"
I quack therefore I am.
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26 Aug
Content Marketing

Is Authenticity in the Eye of the Beholder?

  • Posted by Two Red Crows Writer
  • Is Authenticity in the Eye of the Beholder
Does Consumer-Brand Mismatch Mean That Authenticity is a Waste of Time and Money? With consumers identifying less than half of brand-created content as authentic, why do brands still pour so many resources into...

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