Copywriting is powerful. Say you want a consumer to do something specific. It could be to buy your product, give you their email, share with a friend or leave a review. A copywriter crafts the perfect wording.
When a copywriter works, they look at the full picture. For example, a copywriter will take the following into consideration:
What action (conversion) must the copy elicit?
Who is the perfect customer? What is the brand’s personality?
Who are the competitors?
What is the purpose of the words?
How will success be measured?
How is copywriting different to other writing?
Find out what kind of wording is best for your job. Read samples. Learn more on the Give Me Articles blog.