I wake at 3:43am.
I remember the time because I always check. Call it paranoia but I have a deep-rooted fear that one day I’m going to find myself involved in a police investigation and...
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Blogging is one of those double-jointed tools for marketers: Primarily engineered for content marketing (both organic and PPC), its role can extend to include real life showroom, customer service, and sales support.
But, how...
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Some years we launch ourselves towards our business goals with gusto. This year: not so much. Many of us are reeling from the pandemic, and lurching into 2021. And it's all happening online.
A business blog...
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A short attention span. An I-deserve-it attitude. Voices that are amplified by social media. How can you make these work to make your marketing stronger?
Let's get some honest answers.
Marketing works when your messaging...
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Dating & Digital Marketing Have More In Common Than Putting Your Best Foot Forward
These dating faux pas (read: sketchy behaviors) are also No-No's when it comes to digital marketing. Without further ado, let's let...
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Gaslight, Gaslighted, Gaslit?
If you've ever been on the receiving end of dishonest chatter and brand-tanking marketing attacks, read on. We've got tips for combatting this toxic marketing tactic-- it affects more of us than...
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How Consumer Identity Affects Brand Loyalty: A Walk-Through with Coca-Cola and Some Good Tunes
It's summer. The sun is beating down. The days are long, and folks are setting off on last last-minute road trips. You’re sweaty,...
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There are 3 of us on the motorcycle. I don’t trust the driver, but I trust myself less.
We stop for help. There’s one house. It’s just a platform on stilts. There are children: six...
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I haven’t read a book in ages, not felt the dry crisp paper between my fingers or lost myself in the black and white text on the pages. Forever. Everything is digital and fast,...
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The walkway along the promenade is covered; a tin A-frame roof supported by heavy square iron poles. That’s for the typhoon rains, and the summer sun. I leaned on a pole waiting for my...
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