Having a comprehensive marketing strategy requires a lot of planning, budgeting and consideration. It’s very easy for companies – marketing companies in particular – to insource all of their blogging/SEO work. But is this the best course of action? What are the advantages of outsourcing and hiring a blog writing service?
You can focus on other priorities
As clients come in, and tasks begin to pile up, prioritising becomes more important than ever. Naturally, client work rises to the top, while content for your own website tends to get pushed down in the queue. With a blog writing service, you can maintain a consistent content schedule for your own website, while your top copywriters can write content for your clients.
Higher content quality
When a copywriter is split between multiple projects, spanning several industries, content quality may become an issue. Good content requires research, planning, and sometimes several revisions. As time pressure mounts, corners have to be cut, and it’s always preferable to cut a few corners when creating content for your own blog, rather than for a client’s. By hiring a blog writing service, you ensure that you have a dedicated team taking care of your content, avoiding any quality issues.
Depending on your area of business, hiring a blog writing service may significantly lower your costs. If you specialise in case study work, white papers, email marketing, or content marketing for complex industries, your copywriters earn a higher hourly rate than average. Assigning them to write for your own blog may be a lot more expensive than outsourcing.
Streamlining your business operations
If your copywriters are already stretched thin by client work, content creation becomes an almost quixotic endeavour, where as soon as you start seeing results, and more clients sign up, you have to drop the blog work, and reduce your client intake. At this point, you can either continue with this less than optimal system, or bring in extra copywriters. By hiring a blog writing service on the other hand, you ensure that you maintain a healthy stream of new clients, and that you only have to bring in new copywriters when you have the adequate client base.
If you’re interested in outsourcing your company’s content marketing efforts, try out a free trial article with us.