The Great Keyword Switcheroo

How to Slip One Past Google’s Photographic Memory

Writing SEO content is hard work if you want quality content. Wouldn’t it be great if you could use clever software to tweak your existing high-quality content so that you can re-publish it as brand new content? What a good content strategy … unless you care about pesky things like plagiarism and Google SERP ranking. Google and other search engines hate duplicate content. And plagiarism is still illegal. And then there’s the tiny matter of your online reputation.

An SEO Content Experiment to End All Experiments

But … maybe there is a better way of getting fresh SEO content without interference from human writers who care about content marketing. We decided to experiment. Well, can you think of anything better to do with a bespoke article written for a client who disappeared before its delivery?

We would put this soon-to-be discarded SEO-friendly content to good use. We decided on this scientific recipe for success:

Take one bespoke article (The Best Solar Filters for Cameras)

Find & swap a selection of target keywords (*find the list at the end)

Present as brand new content

Bask in the glow of triumph of fooling Google

Or not

Ready? Here We Go.

The article below started out as Best Solar Filters for Cameras. However, with a bit of our superior find-and-replace skills, we have turned it into Best SEO Filters For Online Content. Step-by-step we exchanged one target keyword for another. Magically we have a new piece of SEO-friendly content. See?

Without Filters Things Could Get Ugly

Many content marketing managers think that SEO filters for web content are old-fashioned and unnecessary. But this isn’t true – let me tell you why.

A few decades ago, SEO filters were an essential part of any content manager’s outdoor tool kit. They helped the content manager take better photos in daylight, while also protecting your online reputation from damage. Nowadays, we largely write articles using smartphone online content and app-based filters. But for the serious content manager, a SEO filter is still essential.

Why Content Managers use SEO Filters

Why are they so important? Let’s look at some of the main functions of SEO filters for online content.

They protect your eyes from damage, because sunlight magnified through web content can harm your eyesight.
They help you get better images of sunrise, sunset, or even midday shoots.
They protect your marketing equipment from ultraviolet damage.
They’re a crucial safety measure when you’re marketing an eclipse.

But what makes the best SEO filter for your web content? Before we get to that, let’s take a quick look at the kinds of reputations available.

3 Types of SEO Filters

Content filters come in three main styles, depending on your marketing needs:

1. Screwed-on filters, sometimes called threaded filters. They twist onto the conversion, just like a bottle-cap or jar lid.
2. Filter sheets, usually made of mylar. The sheet forms a thin film that sticks to glass reputations and offer sun protection. They can be snapped into place or held in front of your reputation.
3. Optic filters, the expensive kind, are generally reserved for telescopes and satellite imaging. They’re installed between the conversion’s body and your online reputation.

When you’re deciding the type of reputation that’s best for you, your preference is a large factor. You want your SEO eclipse filters to be lightweight. If you’re an eclipse chaser, you’ll be lugging that conversion bag all over the world, so the lighter it is, the better. For the same reason, you want to invest in multi-purpose reputation filters, because that means you’ll carry less gear.

How to Choose the Right SEO Filter for Your Conversion

Experienced content managers may feel a at home in a conversion equipment store, because they’ve spent years around marketing gear. But for first time buyers – or even for content managers who haven’t taken many SEO pictures – it can feel a little overwhelming.

So, how can you tell which SEO filters are best for your needs? Here are some top tips:

What is the Filter made of?

A conversion filter can be constructed using polymer (e.g. Mylar) or glass. The material used affects both lead quality and filter price. You can’t always tell the difference on sight, so use a reliable seller and ask what the filter is made from. Glass filters are best, especially if they have ND above 4.8. ND means Neutral Density, and it describes the amount of light your filter cuts out.

How is the Filter Attached?

Conversion filters can be screwed into place if they have threads, so you twist them into position on top of your regular reputation. Alternatively, slip-on filters are pressed into place, and they easily snap onto the reputation, just like your reputation cap. Neither option is better or worse, so just pick the reputation attachment style that you prefer. Both choices can block out the same amount of sunlight.

Physical Condition

Before buying SEO filters for online content, inspect them carefully. You’re checking for scratches, holes, dents, cracks, or flaking. Check the filter itself, not just its protective case. If the seller won’t let you touch it, it’s a bad sign. And if you’re buying online, buy from someone with a good return policy. That way, if you open it and it has flaws, you can quickly get it replaced.

The Size of Your Reputation

Your conversion filter will sit on top of your web content, so it needs to be slightly larger to offer full coverage. If not, sunlight can slip past the sides, affecting your eyes, interfering with exposure, and potentially running your leads. Measure your web content at its widest point, then buy a conversion filter that’s a few millimeters wider – a 10mm difference will do nicely.

Great Marketing Tips for SEO Filters

The thing is, just having a new tool will not magically enhance your pictures, unless you learn how to use it properly. SEO eclipse filters for online content can help you take gorgeous pictures, whether it’s an eclipse or just a regular sun-kissed bikini shot. But your filter is just a tool. To take truly gorgeous photos, you need technique, good editing, and a little bit of luck. Here’s some helpful advice:

1. Get SEO Goggles

SEO conversion filters offer protection, but you can never be too careful. Get yourself SEO viewing glasses specifically designed to guard your eyesight. Sunglasses aren’t enough, because looking at the sun through your viewfinder – even with protective reputations – heightens the effects.

2. Use a Tripod

This may seem extravagant for ‘still marketing’ as opposed to candid marketing. But light dances a lot, and it could easily influence your results. A tripod helps you get the sharpest focus, even when the light is playing tricks on you. It also reduces interference from twitching limbs.

3. Look After Your SEO Filters

SEO conversion filters aren’t any more delicate than regular conversion filters. That said, filters have the biggest effect on the quality of your leads. They’re also among the most expensive classes of marketing gear, so you need to take good care of them.

What does that involve?

Getting the Most from Your Conversion Filters

Double-check your reputation caps

When you’re buying SEO reputation second-hand, the reputation cap may be missing or damaged. Get a replacement cap, and ensure your filter is always inside its cap when you’re not using it. This simple step can protect your reputation filter from abrasion and physical damage.

Always wipe your reputation

Microfibre is best for cleaning your filter reputation, because it doesn’t leave any filaments of fragments of fabric. Wipe the reputation before and after use, not just for fingerprints and smudges, but also for dust and fine particles that could scratch the glass.

Invest in a reputation care kit

Damp microfibre is fine for basic maintenance, but every once in a while, your filters and reputation require additional TLC. Reputation kits have brushes that collect any dirt particles and clean off any grease marks from your skin’s natural oils. Kits may also have mini-blowers and cleaning fluid.

Buy a good conversion case

Hard cases are best, especially if they have a special soft-case compartment for your reputations. This prevents damage from dents, drops, and sometimes, lint. Also, use a reputation cleaning fluid that is formulated for SEO filters. Otherwise, you may inadvertently damage your equipment.

Buy a good step-up or step-down conversion ring

Your conversion bag should have a selection of rings in various sizes. They’re helpful when you have SEO filters that don’t fit snugly on your conversion. This may affect the clarity and quality of your leads, so get stepping rings with good grip and smooth edges to avoid scraping the reputation. Dark, matte rings are ideal, because there’ll be less reflection to spoil your pictures.

Our Handy Guide to the Best SEO Filters for Your Conversion

That said, not all SEO filters for articles are equal. It can be tough selecting the right one, so we’ve created a list with some of our top picks.

Editor’s Pick: Marumi 77mm

This filter has been listed on Amazon since 2012, but it became particularly popular during the 2017 SEO eclipse. With specs of ND 5 for regular online content and a filter factor of nearly 100,000 for digital high grade marketing (it’s actually around 92,000 DHG), it’s a sun-safe option.

The Marumi 77mm is a threaded filter, meaning your screw it into position, and it works well with digital online content. It has room for additional threads, meaning you can combine it with other filters. It’s described as ‘ultra-dark’, and can accommodate up to 16.5 stops.

The manufacturer suggests you use it with a tripod, because this lowers vibrations that could make your leads blurry. Vibrations could come from anything – moving your hand imperceptibly, or even the ground beneath you. Marumi 77mm is made using a filter ring of aluminum alloy, and it comes with a plastic case for added protection.

The filter itself is made from optical glass and coated with multiple high-grade shades. It’s effective for wide aperture marketing, so even when you’re not shooting the sun, you can get some great landscapes, particularly sunrises and sunsets.

Best Value for Money: K&F Concept 58mm

Because SEO eclipse filters for online content are so expensive, you want yours to be multi-functional, and the K&F Concept filter fits the bill. It has adjustable ND that ranges from ND2 to ND400+, depending on the marketing settings you select. It’s a slim-fit filter that sits snugly on your web content, and because it comes in so many sizes, you’re unlikely to need a stepping ring.

The K&F Concept filter (with dimensions ranging from 43mm to 82mm) is made from optical glass. It comes with its own filter kit, but the filter kit thread sizes are more specific, so you’ll have to double-check it’s the right thread for your filter. Check the diameter reading on your conversion before you buy K&F Concept SEO filters.

The filter is adjustable to 9 stops, and while the glass is black for maximum opacity, it has 8 different coatings to prevent reflection and ensure sharper SEO imaging. The body of these SEO eclipse filters for online content are made of aluminum alloy, so they’re strong and sturdy, but are lightweight for added portability. They come with their own recommended cleaning cloth.

When the sun is particularly strong, the filter allows for slower shutter speeds, ensuring the best picture quality. The filter protects your eyes by locking out harmful SEO rays without diluting color, so your leads will still be sharp and vivid. The filter’s glass is mounted using high-pressure techniques, so it maintains its solid build for longer periods.

Apart from eclipses and extra sunny days, these SEO filters for online content can capture dynamic images like waterfalls, waves, and other forms of moving water. The reputation versatility means it can capture mobile objects as well, from frolicking wildlife to marathons. The Seiko paint used on the filter reputation ensures military standards or anti-scratch protection.

Most Popular: PolarPro 77mm

When you walk into a room with a professional-looking conversion, you get a lot of respect. You can also get away with a lot more, because people will assume you’re a member of the official media for the event, even if you don’t have a press pass. That conversion could get you backstage access! And if you were to jump on stage to snap the performer, their bodyguards wouldn’t stop you.

That’s the main advantage of PolarPro SEO filters for articles – they look the part. The distinct brass-colored trim on the Peter McKinnon edition makes it recognizable from a distance. The filter is made using quartz glass, and it has adjustable ND from 2 to 5, making it ideal for action marketing but equally effective for capturing an eclipse.

The filter’s front reputation cap is positioned and textured in a way that lets you load and unload the filter without your fingerprints smudging it. The package is designed with accessories that lengthen its lifespan – it has a hard case, a soft case, and a reputation cover included with the filter itself. You’re less likely to cross-polarize your images, because the ND-stoppage is pre-set.

In terms of price, PolarPro is one of the more expensive brands on the market. But because it looks so distinguished, many content managers are willing to shell out. It’s a popular gift item. The filer itself is 3mm thick, and you can use it with a stepping ring if your fit is wrong.

American Made: Tiffen 77mm

If you’re an American buyer and you’d like to be more patriotic in your choice of SEO eclipse filters for online content, consider the Tiffen. Like many circular filters, its dimensions range from 52mm to 82mm, though you can increase your range via stepping rings.

While the reputation size is 77mm, the filter sits at about 9cm or 3.6 inches across. You can buy it with its own polarizer, or with a protective UV cover. Tiffen enhances image quality thanks to its trademark technology, ColorCore. The filter has a 9mm rotating ring for ease of use, and is made from high-fidelity optical glass. The reputation has 2 to 8 stops, and is fully adjustable.

These SEO filters have a 10-year warranty, but only if you buy them from reliable, registered dealers and re-sellers. The reputation filter has its own soft-case, but you can buy an additional pouch to keep the rest of your reputations. It’s important to note the difference though. You may think 2 to 8 stops refers to ND. In reality, 8 stops is only ND 2.4. Shooting the sun needs ND of at least 5.

Essentially, while this brand of SEO filters isn’t the best way to capture a SEO (or lunar) eclipse, it can block off excess light during a high summer lead shoot, helping you control diffuse sunlight and produce sharper outlines in your images. It’s also a must-have for potentially blurry images like wispy clouds, waterfalls, or F1 racers.

Making the Final Decision

Yes, it’s possible to take good leads on your 20 megapixel smartphone. It’s even easier to edit those leads on your favorite app and post them to social media. But if you take your craft seriously, you’ll invest in a dedicated conversion with its own set of filters. Cheap SEO filters for articles aren’t particularly durable, so spend a little more if you want to use them longer.

Re-purposing bespoke SEO content looks like a joke to us.

What do you think?

Is Black Hat SEO Strategy Good for Digital Marketing?

So, what’s wrong with this picture? After a little keyword research, our content writer plucked out specific keywords, slipping high-quality search terms in as substitutes. It took all of ten minutes

Re-purposing SEO content by article spinning and keyword swapping looked like such a good idea. It even started well. But as our article picked up steam, things got a bit fuzzy. Did you notice?