HOW DO YOU WRITE DIGITAL MARKETING ARTICLES?
PRIMARY KEYWORD GOES IN THE TITLE
Your articles will follow this easy-to-read template. We place your primary keyword right up front, so that it appears in the blog teaser. This tells the user they are in the right place. They’ll read on instead of bouncing, secure in the knowledge that they are on the right track.
A keyword from your cluster in an eye-catching heading
Digital marketing articles are all about building trust, right? Your will be based on the content of your website or on trusted information supplied by yourselves.
If we upload the article to your WordPress blog, we include two hyperlinks. One will lend credibility to the article with anchor text from a respected source; the other will make it easy for the user to contact you.
Headings are for the skim reader.
We use each of the keywords in your cluster only three to five times, depending on the length of the article. Keyword stuffing is something to avoid because it both irritates the user and will go punished by Google. It is important to remember that your article must appeal to both Google’s bots (otherwise it won’t find its way onto the first SERP) and the human user (otherwise it won’t be read).
Google loves lists.
When it comes to digital marketing articles, we aim for easy reading. We take care to avoid jargon and highfalutin English. Shorter sentences are better. We also like to include a list because:
• people find lists easy to read;
• Google likes lists for SEO; and
• lists make your article look more interesting.
This is prime real estate. Your keyword goes right up front.
One of your keywords goes at the beginning of the final paragraph. We add your call-to-action. Not everyone wants something as blatant as “contact us because we are the best.” Some clients prefer to leave the user with a question, inviting them to wonder or to click through to find out more. What do you think?