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A website is a marketing tool. Companies buy websites so they can reach more clients. Website developers already address this crucial pain point, but from a marketing perspective, they miss out on a great opportunity, because as we all know, having a website is not enough. It has to also draw in visitors. This is where SEO comes in. Offering SEO as part of your website development package Some companies may not be interested in anything other than...

Having a comprehensive marketing strategy requires a lot of planning, budgeting and consideration. It’s very easy for companies - marketing companies in particular - to insource all of their blogging/SEO work. But is this the best course of action? What are the advantages of outsourcing and hiring a blog writing service? You can focus on other priorities As clients come in, and tasks begin to pile up, prioritising becomes more important than ever. Naturally, client work rises to...

What stories are you telling online? A brand story is more than just a bio webpage and a catchy tagline. Your story is told through every business action and interaction you make, from the choice of colour in your logo to your tone and manner when interacting with a client. The key element in any story, however, is language. The language you use determines how you appear to your audience. Make online writing services sing your song...