Gaslight is not a burroughs in Amsterdam.
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blog writing, Content, Content Marketing

How (Not) to Gaslight

Gaslight, Gaslighted, Gaslit?  If you've ever been on the receiving end of dishonest chatter and brand-tanking marketing attacks, read on. We've got tips for combatting this toxic marketing tactic-- it affects more of us than...

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I quack therefore I am.
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Content, Content Marketing, Digital Marketing

Is Authenticity in the Eye of the Beholder?

Does Consumer-Brand Mismatch Mean That Authenticity is a Waste of Time and Money? With consumers identifying less than half of brand-created content as authentic, why do brands still pour so many resources into...

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Will Your Clients Still Trust You If You Outsource Your Article Writing?
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Content, Who

Will Your Clients Still Trust You If You Outsource Your Article Writing?

You may be considering an article writing agency to handle your clients’ content creation needs. If you provide a marketing, SEO or web management service to online businesses or individuals, content creation is surely...

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trustworthy writing service
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Content, Who

Can You Be Sure That a Content Writing Service Will Do What They Say They Can?

If you’re worried about your new content writing service, you’re not alone. It sometimes seems we’re surrounded by scammers, especially for online services. And if something sounds too good to be true, it probably...

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