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Sometimes I think I’m one of the luckiest people alive. I live in Knysna – a gorgeous little town on the banks of one of the largest estuaries in Southern Africa. The town is quiet and relatively safe. I live with my 78-year-old mother and 3 cats in a retirement village – a complex of small houses each with their own gardens. The bird life is wonderful. I often hear fish eagles and sea gulls with...

I got into article writing in Nairobi back in 2010. I’ve always loved the written word. As long as I can craft my puns, I don’t care whether I’m using chalk on a pavement or drafting cute descriptions for a menu. It does help if I get paid for the work though! I love reading, so I studied literature (and music) at university. But I dropped out to have my baby and figured my affair with words...

I write articles for Two Red Crows from rural U.S. farm country and it contributes to my quality of life on several levels. I’m retired from a career in real estate sales and our family-owned electrical contracting business. Life is good in the country as my husband and I raise our preteen grandchild. Still, I need brain stimulation and to structure my time with daily goals to get me moving each day. Article writing is my...

One word frustrates and terrifies many providers of article writing services: algorithm. An algorithm is the system search engines use to rank websites. They are ‘secret software recipes’ so nobody fully knows what’s in them. But every time there’s an update, it shakes up the ranking of thousands of websites, sometimes more. Why? Because many SEO companies are more focused on beating the algorithm than they are on serving your customers. These companies offer tips and tricks...

A website is a marketing tool. Companies buy websites so they can reach more clients. Website developers already address this crucial pain point, but from a marketing perspective, they miss out on a great opportunity, because as we all know, having a website is not enough. It has to also draw in visitors. This is where SEO comes in. Offering SEO as part of your website development package Some companies may not be interested in anything other than...

Having a comprehensive marketing strategy requires a lot of planning, budgeting and consideration. It’s very easy for companies - marketing companies in particular - to insource all of their blogging/SEO work. But is this the best course of action? What are the advantages of outsourcing and hiring a blog writing service? You can focus on other priorities As clients come in, and tasks begin to pile up, prioritising becomes more important than ever. Naturally, client work rises to...

What stories are you telling online? A brand story is more than just a bio webpage and a catchy tagline. Your story is told through every business action and interaction you make, from the choice of colour in your logo to your tone and manner when interacting with a client. The key element in any story, however, is language. The language you use determines how you appear to your audience. Make online writing services sing your song...

Is Someone Proofreading Your Blog Articles? Why Not? Does your blog writing service offer the full package, with editing and proofreading included? Whether you’re a web developer in need of fresh content, or a content marketer wanting to streamline your service, outsourcing to an independent blog writing company can ensure that all your bases are covered. It can be a drain on your resources to spend time writing, editing, proofreading and uploading all your clients’ blog articles...

When it comes to online writing services, editing and proofreading is essential. Language is your fundamental tool in communicating with your audience, so it makes sense that your language needs to be of the highest quality. These days it is all too common to see a marketing campaign full of spelling errors, poorly constructed grammar and informal slang. While certain types of jargon and local patois are a nifty way to appeal to an audience, there...

You’ve probably heard these statistics from multiple providers of online writing services. They claim 60% of internet users surf on their phones. 80% of these users are said to discover new products and services through search engines. Search engines are the new word-of-mouth, so if you want customers to find you, you need a solid web presence. The higher your business appears on a Google search, the more likely it is that customers will click on your...