Good content marketing is what connects the dots between what you offer and what your customers want. Give Me Articles takes a look at what that means for your brand, how you can take advantage of it, and how you can have fun doing it.

So get serious, get going, and get just a little silly with us.

Gaslight is not a burroughs in Amsterdam.
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blog writing, Content, Content Marketing

How (Not) to Gaslight

Gaslight, Gaslighted, Gaslit?  If you've ever been on the receiving end of dishonest chatter and brand-tanking marketing attacks, read on. We've got tips for combatting this toxic marketing tactic-- it affects more of us than...

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I quack therefore I am.
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Content, Content Marketing, Digital Marketing

Is Authenticity in the Eye of the Beholder?

Does Consumer-Brand Mismatch Mean That Authenticity is a Waste of Time and Money? With consumers identifying less than half of brand-created content as authentic, why do brands still pour so many resources into...

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