When Article Writing is Brand Storytelling

Brand Storytelling is all about controlling the narrative – or is it?

Consumers will talk about a brand. When what they say is good, it’s great. there’s powerful Word of Mouth right there.

But, when it is bad, it is terrible. Once a brand reputation is damaged, it is a long and hard job to repair. Bad comes in two flavours:

• your brand is bad
• the consumer is telling a bad story about your brand

Tap into the power of WOM

Brand storytelling gives consumers a story to tell, and it is your story. Now they are repeating your key messages.

Every brand has a story. Who is telling yours? And, where are they hearing it?  Your blog is your story-dispenser.

Give Me Articles is here to help. Be delighted. It’s that simple.