Gaslight is not a burroughs in Amsterdam.
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blog writing, Content, Content Marketing

How (Not) to Gaslight

Gaslight, Gaslighted, Gaslit?  If you've ever been on the receiving end of dishonest chatter and brand-tanking marketing attacks, read on. We've got tips for combatting this toxic marketing tactic-- it affects more of us than...

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Because if you know, you know...Understanding Consumer Identity.
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blog writing, Opinion

Is Coca-Cola the Window to Consumer Identity?

How Consumer Identity Affects Brand Loyalty: A Walk-Through with Coca-Cola and Some Good Tunes It's summer. The sun is beating down. The days are long, and folks are setting off on last last-minute road trips. You’re sweaty,...

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I quack therefore I am.
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Content, Content Marketing, Digital Marketing

Is Authenticity in the Eye of the Beholder?

Does Consumer-Brand Mismatch Mean That Authenticity is a Waste of Time and Money? With consumers identifying less than half of brand-created content as authentic, why do brands still pour so many resources into...

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