What even is business casual?
In recent years, office etiquette has been both shaken up and stirred like a big dirty weeknight martini (olive optional).
During the pandemic, some major companies were quick to relax their...
Until now, nothing had haunted my memories more than the mullet my mum cut me as a kid.
But what I am about to describe, was a literal ghost at the feast. The feast being...
Long story short: Just because you have a captive audience, doesn't mean that all of them will respond to the same messaging. One road, different journeys, different customers, different pain points.
When we were kids...
However hard I try, art resists interpretation.
Which brings us to the written word. It’s an artform too after all. Yes, that’s right, even fake news.
Before the term fake news entered our vocab at the...
Click, send. It's 2022. All we want is an easy life after all. And what could be easier than being able to communicate with anyone in the world, anywhere in the world? Instantly.
Nowadays, a...
I wake at 3:43am.
I remember the time because I always check. Call it paranoia but I have a deep-rooted fear that one day I’m going to find myself involved in a police investigation and...
Negative customer reviews can be the kiss of death for a brand. Protect your brand reputation by creating good customer experiences. How hard can it be?
So, last night I made the mistake of being...
Blogging can improve customer experience (and have long-term payouts). So kick-start your double-duty content now with these 4 tips.
With 45.9% of businesses prioritizing customer experience over product and price, be sure you're meeting your customers...
Blogging is one of those double-jointed tools for marketers: Primarily engineered for content marketing (both organic and PPC), its role can extend to include real life showroom, customer service, and sales support.
But, how...
There's no one-and-done guide to managing freelance writers or running a creative business. But, you can get a good start with these DO’s and DON’T’s from the owner of an online writing agency.
Perhaps you're...