Silly Stories & Helpful Tips - GOING SOMEWHERE, SEO?

26 Oct

5 Things We Can Learn from Preschoolers About What Customers Want

Featured
Posted by Emily Kim
5 Things We Can Learn from Preschoolers About What Customers Want, blog writing

During the week, I split my time between teaching English at a school in Madrid, Spain, and writing. “Teach” is a generous word when it comes to my preschool classes; “herding,” “shepherding,” or “trying...

13 Oct

Content Marketing, Digital Marketing

Segments & Persona: What to Use When

Featured
Posted by Two Red Crows Writer

Understanding when to use segments versus customer persona depends on where you are in your marketing journey. And you want to use the right one at the right time. Otherwise, you’re fishing for bass...

11 Oct

Content Marketing

The Important Role of Editorial Support for a Growing SEO Business

What differentiates excellent from iffy blog content? Editorial support to start. There's more to writing great blogs than you might think. Apart from catchy headlines and flowing content, you want to make sure you've...

27 Sep

Content Marketing, Digital Marketing

Dating & Digital Marketing: Trends That Lie

Posted by Two Red Crows Writer
blog writing, Dating & Digital Marketing: Trends That Lie

Dating & Digital Marketing Have More In Common Than Putting Your Best Foot Forward These dating faux pas (read: sketchy behaviors) are also No-No's when it comes to digital marketing. Without further ado, let's let...

13 Sep

Content Marketing

How (Not) to Gaslight

Posted by Two Red Crows Writer
blog writing, How (Not) to Gaslight

Gaslight, Gaslighted, Gaslit? If you've ever been on the receiving end of dishonest chatter and brand-tanking marketing attacks, read on. We've got tips for combatting this toxic marketing tactic-- it affects more of us than...

08 Sep

Blog

Is Coca-Cola the Window to Consumer Identity?

Posted by Emily Kim
blog writing, content writing, Is Coca-Cola The Window to Consumer Identity?

How Consumer Identity Affects Brand Loyalty: A Walk-Through with Coca-Cola and Some Good Tunes It's summer. The sun is beating down. The days are long, and folks are setting off on last last-minute road trips. You’re sweaty,...

03 Sep

Content Marketing

How to Build Brand Trust

Posted by Two Red Crows Writer

HOW TO GET AWAY WITH…BUILDING BRAND TRUST (Brand) trust is hard to come by. So how do you build it? According to The Harvard Business Review's ‘3 Elements of Trust,’ the key elements are positive...

31 Aug

Storytime

Crafting Brand Identity is a Stitch

Posted by Two Red Crows Writer
SEO storytelling

A Stitch in Time Twenty-one sleeps, one haircut, one $6 box of hair dye, and no one's showed up to get me. I figure it's time to learn the name of this new town— time to...

26 Aug

Content Marketing, Digital Marketing

Is Authenticity in the Eye of the Beholder?

Posted by Two Red Crows Writer
Is Authenticity in the Eye of the Beholder

Does Consumer-Brand Mismatch Mean That Authenticity is a Waste of Time and Money? With consumers identifying less than half of brand-created content as authentic, why do brands still pour so many resources into...

24 Aug

Storytime

Fresh-Baked Brand Authenticity

Posted by Two Red Crows Writer
SEO storytelling

There's Cake And Then There's Cake “It’s gotta be from Gino’s," my mom says, "They’re the only ones that use real lemon.” She's a big believer in brand name authenticity. “But…” “No ‘buts.’ You know your sister...

04 Jun

Storytime

The Free Gift

Posted by Two Red Crows Writer
SEO storytelling

I get to the front of the queue and my purchases tumble from my arms onto the counter. The cashier rings them up and announces that I qualify for a free gift, a cold...

Sign in

Shopping cart